Day and West
Role
Creative Director
Client
Day and West founder, Gabrielle Braden (pictured above with the Strong Whisper Face Mist). Drawing from her experiences traveling the world with sensitive skin, Braden built a sustainable skincare brand dedicated to gentle ingredients. She developed The Secret Weapon Kit, a collection of ethically sourced products grounded in transparency.
Tasked to showcase The Secret Weapon Kit I developed a visual narrative that highlights the individuality and character of each product.
This process extended across all aspects of the brand's media, including photography, graphic design, social media, and email marketing campaigns. I also sourced and managed user-generated content (UGC) - identifying creators, coordinating outreach, and shaping their content into cohesive assets - while organizing and refining archival materials from previous advertising agencies to ensure consistency and strengthen a unified brand identity.
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